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Privacy policy

Introduction
The collection, processing and use of your personal data is carried out in compliance with the applicable data protection regulations. These are only used as stated in this data protection declaration. The privacy policy can be accessed at any time at thewhiterabbit.ch/data protection policy.

1. collection, processing and use of personal data
You can visit thewhiterabbit.ch without providing any personal information. Here thewhiterabbit.ch stores the data without personal reference. This may be the page from which you are visiting thewhiterabbit.ch, for example. Or the name of your Internet service provider or the names of the requested files and their retrieval date. This data is evaluated exclusively for the purpose of improving the offer on thewhiterabbit.ch and does not allow any conclusions to be drawn about you personally.

2. use of cookies
To make your visit to thewhiterabbit.ch attractive and to enable the use of certain functions, thewhiterabbit.ch uses "cookies".
After the end of the browser session, most cookies used by thewhiterabbit.ch are deleted from your hard drive by your browser.

3. Google Analytics
thewhiterabbit.ch uses Google Analytics, a web analytics service provided by Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of thewhiterabbit.ch (including your anonymized IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use thewhiterabbit.ch's full functionality. By using thewhiterabbit.ch, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can prevent the collection and storage of your data at any time with effect for the future by using an appropriate tool. In addition, thewhiterabbit.ch uses Google Analytics reports on demographic features that combine data from Google's interest-based advertising with visitor data from third parties (e.g. age, gender and interests). This data cannot be traced back to a specific person. We would like to point out that, in order to exclude a direct personal relationship, IP addresses on thewhiterabbit.ch are only processed in abridged form, since thewhiterabbit.ch uses Google Analytics with the option "gtag('config', '<GA_TRACKING_ID>', { 'anonymize_ip': true });".

4. Google Maps
thewhiterabbit.ch uses the Google map service. This is included as an iframe on thewhiterabbit.ch. Google Maps is offered by Google Inc, 1600 Amphitheatre Parkway Mountain View, California 94043, USA. By displaying the map on thewhiterabbit.ch, data is also transferred to Google. We point out that we as provider of the pages have no knowledge of the content of the transmitted data and their use by Google. In addition, Google Maps and the information obtained via Google Maps are used in accordance with the Google Terms of Use https://policies.google.com/terms?gl=EN&hl=de and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.

5. Mailchimp
Thewhiterabbit.ch uses the technical service provider MailChimp to send e-mail campaigns, in particular newsletters. MailChimp is an offer of The Rocket Science Group, LLC, 512 Means Street, Suite 404 Atlanta, GA 30318, USA. MailChimp offers extensive analysis possibilities about how the thewhiterabbit.ch newsletters are opened and used. These analyses are group-related and are not used by thewhiterabbit.ch for individual evaluation. Further information about data protection of MailChimp can be found here http://www.mailchimp.com/legal/privacy/

6. Facebook
With regard to the use of thewhiterabbit.ch Facebook page to which thewhiterabbit.ch links, we inform you that it is unclear what data Facebook stores in detail and how the company uses this data. In addition to storing data entered directly by you, Facebook may also record your actions on Facebook. Facebook also gets to know the most important data of the computer system from which you log on to the network - up to your IP address, processor type and browser version, including plug-ins and every visit to websites on which a "I like" button is installed. The IP address is also transmitted.
If you are logged in to Facebook via your personal account while visiting thewhiterabbit.ch Facebook page, Facebook can assign the visit to this account. If you wish to prevent such data transmission, you must log out of your Facebook account before visiting thewhiterabbit.ch Facebook page. The purpose and scope of data collection by Facebook and the further processing and use of your data there as well as your relevant rights and setting options for the protection of your privacy can be found in the data protection information on Facebook.→ http://de-de.facebook.com/privacy/explanation.php

7. Google AdWords
Thewhiterabbit.ch advertises AdWords, an analysis service from Google, and conversion tracking as part of Google AdWords. Google AdWords places a conversion tracking cookie on your computer's hard drive as soon as you click on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages on our site, Google may recognize that you clicked on the ad and were redirected to that page. The information obtained with the help of conversion cookies is used to generate statistics. These statistics tell Thewhiterabbit.ch the total number of users who clicked on the ad placed by Google and viewed a page with a conversion tracking tag. In addition to conversion tracking, thewhiterabbit.ch could also use the following functions:

  • remarketing
  • Target groups with common interests
  • User-defined target groups with common interests
  • Fitness-ready target groups
  • Similar target groups
  • Demographic and geographical orientation

With the remarketing function of Google, thewhiterabbit.ch reaches users who have already visited thewhiterabbit.ch. This enables thewhiterabbit.ch to present its advertising to target groups that are already interested in the products or services. AdWords also identifies common interests and characteristics of thewhiterabbit.ch users based on user behavior on sites on Google's advertising network ("display network") over the past 30 days and using the contextual search engine. Based on this information, AdWords then finds new potential customers for marketing purposes, whose interests and characteristics are similar to those of the users of thewhiterabbit.ch website. Target group-specific remarketing is carried out through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies.

8. Instagram
Our pages include functions of the Instagram service. These functions are provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the übermittelten data and its use by Instagram. For more information, please see Instagram's privacy policy: http://instagram.com/about/legal/privacy/

9. Data security
thewhiterabbit.ch uses technical and organizational measures to protect the website and other systems against loss, destruction, access, modification or distribution of data by unauthorized persons. Nevertheless, complete protection against all dangers is not possible.

10. further development of business areas
Since thewhiterabbit.ch is developing its business areas further, companies or parts of companies may be acquired or sold. In such transactions, customer information, including personal data, is generally one of the transferred assets. By submitting your personal data, you consent to the transfer of your data as part of such transactions.

11. right to information
You have a right to free information about your stored data and, if necessary, a right to correction, blocking or deletion of this data.

12. contact person for data protection
If you have any questions regarding the collection, processing or use of your personal data, information, correction, blocking or deletion of data, please send an e-mail to: info@thewhiterabbit.ch

13. Changes to the Privacy Policy
Due to the further development of our website or the implementation of new technologies, it may become necessary to change these data protection regulations. For this reason, we reserve the right to change this policy at any time.

This text here is a tranlation. The original privacy policy is here:
https://thewhiterabbit.ch/de/datenschutzbestimmung

Berne
As of May, 2018